Successful business owners realize how important using the latest technology is to their long-term growth. Having cloud-based servers and a secure business network is crucial if you want to compete in the modern marketplace. You also need an online presence to attract a wider audience and grow your bottom line. Having a website created is only the first step in extending the online reach your business has. 

Over 90% of people worldwide use the Internet to find local businesses. If you want to maximize the return on your website investment, then you need to focus on generating more leads. Are you attempting to grow the number of sales leads your website generates? If so, check out the information below. 

Grab Attention With a Well-Optimized Homepage

The first impression a person has of your website will be mostly based on the appearance of your homepage. If your existing homepage is a cluttered mess that provides no real value, then you need to change it immediately. The main goal you should have when designing your homepage is to provide visitors with information about what your business does and how well you have performed for others in the past. Prominently displaying positive customer reviews is a great way to show potential customers you can be trusted. 

You also need to use high-quality images and entertaining videos to push your message. Posting new videos or images to your homepage is vital if you want to keep the content on this page fresh and interesting. A website is not something you can set and forget. You will need to constantly update and optimize your website to keep it generating leads. Allowing the professionals at CrafTech Computer Solutions to help you build and maintain your website can help you maximize the full potential of this digital asset. 

Invest In Customized Landing Pages

Relying solely on organic search engine traffic to power your business can be risky. If you want to hedge your investment in online marketing, then using the power of paid search platforms like Google AdWords is a wise move. These paid ads will appear near the top of search engine results pages. Creating customized landing pages to coincide with these paid search campaigns can help you generate more leads. 

A landing page will need to be about a particular product, service or promotion your business is currently offering. Putting links to this landing page in your Google Ad will drive more traffic to it. 

Provide Website Visitors With Live Chat Options

If a person has questions about the products/services your business offers after looking at your website, then you need to provide them with modern solutions. This is why investing in chatbot technology is one of the best things you can do for your audience. With this technology, you can answer frequently asked questions with the help of artificial intelligence. The message or call to action these chatbots provide to consumers can be customized to fit your needs. 

The team at CrafTech Computer Solutions can help you build and optimize your business website.